High street retailer, Debenhams completes its array of mobile apps
with the launch of its iPad version today, October 20. The
free-to-download, fully-transactional app follows on from the success
of the iPhone version that launched a year
ago and the subsequent launches of the Nokia and Android mobile apps
and mobile site, which has seen combined sales of £3m and over
700,000 downloads to date.
The Debenhams iPad app has been designed to fill the needs of the
'tech-saavy, on-the-go consumer', and is well timed considering
Debenhams.com saw iPad visits overtake iPhone for the first time in
August. The iPad app allows customers to shop the full Debenhams
range, via product category and brand along with a range of editorial
content, trend highlights and style advice across all departments such
as the latest look books, and regularly updated Top 10 items as
selected by the retailer's fashion editor and customers.
"People are increasingly embracing new technology and tablets in
particular are increasing in popularity. In the last month alone,
traffic to Debenhams.com from iPads was more than double that of the
iPhone," says Simon Forster, Director of Debenhams.com. "As
shopping on the move becomes ever more popular and common place and we
needed to ensure we were keeping up with their shopping habits."
The key highlight of the iPad app is the unique gift finder, released
in time for Christmas it can solve any present conundrums. The app
also features automatic feeds from the Debenhams blog and Twitter, and
users can create and share wish lists with friends on social platforms
and e-mail.
Debenhams has 167 stores in the UK, Republic of Ireland and Denmark;
and offers a wide range of products across womenswear, menswear,
childrenswear, lingerie, accessories, health and beauty, homeware and
gifts.
Images: Debenhams
See original here:
Debenhams launch iPad app
http://www.textileglobal.com/2011/10/debenhams-launch-ipad-app.html
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