Thursday, 20 October 2011
In a bid to help boost Christmas trading, for the first time ever, a
large section of the Square Mile of London will be made completely
free of traffic for one day. Cheapside is to be completely
pedestrianised on Saturday December 3rd 2011
between 10:00 GMT and 18:00 GMT, in order to make the local shopping
attractions more accessible to consumers in the capital. Shopping
areas in this section include Cheapside, Leadenhall Market, One New
Change, Royal Exchange and department store, House of Fraser; so for
the day a unique walk through from St Pauls Cathedral to Poultry will
be in place.
Ruth Duston, Director of the Cheapside initiative, said: "Cheapside
is delighted to be able to showcase its great retail offer with a one
day, traffic free event in the heart of the square mile. The day will
host an array of street entertainment, Festive walks and a range of
activity - something for all of the family.
"This event will provide a truly unique shopping experience and the
chance to indulge in the city's rich cultural and heritage offer."
Since opening in a year ago, the visually impressive One New Change
shopping centre has been trying to reverse a decades' old trend of
the City of London being deserted of shoppers at the weekend.
This latest initiative will be seen as another step towards that goal,
helping to secure some of the valuable seasonal trading spend for this
historic area.
Link:
Square Mile of London pedestrianised for Christmas
http://www.textileglobal.com/2011/10/square-mile-of-london-pedestrianised-for-christmas.html
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